Kampanjer och utspel
Större kreativa PR-drivna kampanjer
Med kampanjer, som ibland kanske ligger lite utanför det som många kopplar samman med traditionell destinationsmarknadsföring, vill vi utmana så att resmålet Sverige sticker ut i marknadsföringsbruset och väcker uppmärksamhet.
Målet med kampanjer av det här slaget, är att skapa räckvidd i relevanta medier. Nå ut brett, attrahera både konsumenter, journalister och internationella researrangörer att vilja besöka Sverige och öka söket och Googlandet om resmålet Sverige.
Kampanjerna stärker och stöttar Visit Swedens övriga, löpande marknadsföringsinsatser.
Aktuell kampanj
Sweden (not Switzerland) – Luxury of a different nature: Do you mistake Sweden for Switzerland? You´re not alone. Sweden wants to end this confusion.
Even the most informed and powerful people on earth can't always tell the two countries apart; A world leader, the New York Stock Exchange, and a famous pop star have all experienced this. Every year, 120,000 people even google the question: "Are Sweden and Switzerland the same?". Determined to end the confusion once and for all, Sweden is now proposing action. The proposal from Sweden aims to make the distinction between the two countries clear, thus ending the ongoing confusion.
Mer om kampanjen Sweden (not Switzerland) – Lyxury of a different nature
Länk till pressmeddelande oktober 2023 - svenska
Länk till pressmeddelande oktober 2023 - engelska
Tidigare kampanjer
Spellbound By Sweden: The vast forests of Sweden possess both beauty and tranquillity – but also drama and mystique. Visit Sweden invites travellers to discover the country's myth filled forest in a spellbinding audio story, only available in the Swedish forest, home to some of the world's most famous folkloric beings. The short story is written by international bestselling author John Ajvide Lindqvist.
Mer om kampanjen Spellbound by Sweden
Länk till pressmeddelande september 2022 - engelskt
Länk till pressmeddelande maj 2023 - svenskt
Discover the originals: Visit the home of the Swedish IKEA product names - IKEA products have claimed the names of many Swedish locations. Bolmen, Järvfjället, Skärhamn, Kallax, and Toftan. For years now the world has marveled at, and struggled to pronounce, IKEA product names. What most don't realize is that the global furniture giant often names their wares for real places in Sweden. Now Sweden wants to invite the world to visit these fantastic locations.
Mer om kampanjen Discover the Originals
Länk till pressmeddelandet november 2021 - engelskt
Länk till pressmeddelande november 2021 - svenskt