Press & Media Center
Visit Sweden is a Marketing Company for the tourist destination Sweden, owned by the Swedish governement. We communicate to attract tourists to Sweden via our own digital channels and earned publicity in relevant press. Visit Sweden does not work with public tourist information nor with destination or product development. Visit Sweden is not an authority nor an guvernement administration office.
Senast uppdaterad:11 augusti 2025Photo & Film free to use
Foto: Rikard Lagerberg/imagebank.sweden.se For international use
Destination photos and film free to use for international press.
Foto: Ola Ericson/imagebank.sweden.se For use in Sweden
Destination photos & film free to use in Sweden.
By local distributors
Foto and film distributed by regional and local tourism organisations.
Co-worker photos
Our co-workers, for use by press.
We are here to assist you!
Advertising and media collaboration
Mindshare World Media Agency
[email protected]Visit Sweden Company related press questions
If you need a business related comments or want to get in contact with our CEO.
Destination related press questions
All about what to explore and discover in Sweden.
Destination related press questions
[email protected]
Sweden, Norway, Denmark, Finland
Ebba Ekelund, Senior PR Manager Sweden & Nordics, +46 70186 52 82
[email protected]
United Kingdom
Steve Robertshaw, Senior PR Manager, United Kingdom, +44(0)7494517223
[email protected]
News
Destination news about Sweden from Visit Sweden
Company, marketing and tourism related news from Visit Sweden
Local tourism- and destination organisations in Sweden
About travel trends & tourists in Sweden
About travel trends
A trend shows which direction development is heading and how things may change. Market trends are clear and continuous market movements (eg demand, purchase, use, behavior). We gain trend insights through surveys and target group studies.
About tourism to Sweden
Visit Sweden know the wishes, needs and driving forces of the identified, global target group for holidays in Sweden, by geographic market area. Take part of all we know here!